How to elevate your grocery business to the next level? A simple guide


 

On-demand grocery delivery apps are solutions to fulfill the customers’ needs of getting groceries delivered at their doorstep. In the modern world, it is bothersome for customers to visit grocery stores, purchase groceries, and stand in a long queue for billing. Instead, they choose to prefer grocery delivery apps like Instacart, Postmates, and BigBasket. 


Access to stable internet and technology advancements are the two predominant reasons for the growth & popularity of online shopping. Be it any essential needs like groceries, fruits, vegetables, and many others. 


Furthermore, the Covid-19 wave has changed business operations from traditional to digital as it has become essential to have a digital presence. With the changing market trends, adapting to it is the smart move to withstand the thriving on-demand industry. Or else, it is hard to grow your business and sustain it for the long term.       


For better outcomes, contemplate launching a mobile app for your grocery delivery business. This way, you can cater to a mammoth user base and as a result, you can increase your sales and earn considerable profits. Elaborately, this blog will give valuable insights on how to expand your grocery business with an Instacart Clone app.    


Online grocery market - A quick overview


Despite starting any business, it is imperative to perform in-depth market research. So, you will come to know the recent trends and customers’ expectations. Thereby, you can draft a business plan which will be a sure hit. Apart from knowing the current marketplace, it would be important to know the future scope of the market. A glimpse into the online grocery delivery market is as follows.


  • According to Grand View Research, the online grocery delivery industry was valued at $189.81 billion in 2019. Experts predicted that it would soar at an annual growth rate of 24.8% between 2020 and 2027.

  • In the United States, the market’s net value in 2020 was $95.8 billion, according to Statista. It is expected to touch $187.7 billion by the end of 2024. 

  • Another recent report shows that the sales of groceries online will increase by 21.5% by 2025, which is double the sales percentage compared to the current year in the United States.

  • Worldwide, North America contributed 15% in terms of revenue generation. As predicted, Asia-Pacific’s online grocery market will grow to a larger extent in the foreseeable period.

  • According to GroceryDrive, it is expected that nearly 30 million people will be inclined towards online grocery shopping by 2022. 


This implies that venturing into the online grocery delivery market with your app is a profitable business idea to consider. Nevertheless, you have to determine which audience to target. Take surveys to know your target audiences’ preferences. 


A Fruitful idea to uplift your grocery business in the short span


Instacart, an America-based grocery delivery company, focuses on offering fresh groceries and fast delivery, aiming to meet the customers’ demands. It is valued at $1.5 billion in 2020, with $35 billion. 


Moreover, its revenue generation soared to $10 billion amidst the Covid-19 pandemic. The eye-witnessing success of Instacart has made young entrepreneurs mimic it and opt for an Instacart Clone app. Preferring to choose a ready-to-go grocery delivery app 


However, it is very sure that having a grocery app for your business is top-notch, bringing various benefits. Here we go, some of the promising benefits. 


  • Attract new customers and retain existing ones


Through the traditional grocery business, you can only reach customers from specific geolocation. Whereas, with the app, you can provide your offerings to a wider audience base. Building an online presence is one such way to create brand visibility and gain attention from new customers. 


Thereby, you can build a strong relationship with your customers. Conducting online marketing campaigns is key to promoting your business. You can use your grocery delivery app as a marketing tool and diversify the customer base. Furthermore, introducing loyalty programs like offering promo codes, coupons, discounts, and offers is efficacious to retain your existing customers and gain loyal ones for your business.


  • Increase profits  


You will be able to have multiple avenues for revenue generation and so you can expect a steady flow of income. Moreover, with the increasing customer base, you can earn greater profits. Ensure that the revenue stream you are going to implement will be suitable for your business model. A few of the revenue streams you could opt for are Delivery fees, Markup fees, Membership fees, Placement charges, and Partnering fees. 


  • Have a competitive advantage


Many grocery delivery apps are available in the Google Play Store and App Store. The phase of having a mobile app for a grocery business has become a necessity. Going ahead according to the changing market trend is the only way for survival in the competitive market. Adapt to it in the fast-paced world so as to withstand the heavy competition, competing with your rivals. 


While developing the on-demand grocery delivery app, have a unique selling point for your business. It may be the inclusion of a new set of features. Meantime, never miss out on the significant features. Required features include Multi-payment, Add to cart, Self-pickup, Schedule a delivery, and many others. 


Summing up


The process of developing the on-demand grocery delivery app isn’t complex in the technology-driven world. However, the Instacart Clone Script will enable you to launch the grocery delivery app immediately after some tweaks. This is because it is a 100% customizable and scalable solution. Why wait? Take advantage of this solution and launch the Instacart Clone app right away. 

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