Take control of the on-demand grocery delivery market with an Instacart clone app
A few taps and swipes on the smartphones will enable customers to get groceries delivered to their doorsteps. The sudden upsurge in user engagement and revenue is due to the convenience and comfort offered by these apps. This article throws light on the market prospects and a few critical aspects in developing an Instacart clone app.
Here are some of the reasons why people prefer on-demand grocery delivery apps over the traditional method
Time-efficient:
Customers usually spend 30-60 minutes in a supermarket, walking from aisle-to-aisle picking up groceries. They have to drive back and forth in traffic at peak hours. No customer will prefer to stand in long queues at the supermarkets for billing. However, they can seamlessly get things done with an Instacart clone app as it would hardly take 5 minutes for them to place the order. Moreover, they can also avoid additional charges on parking, tolls, gas, etc.
Convenience:
Convenience and comfort are the selling points of these apps as they will be able to place an order from anywhere and anytime. With the integration of technological tools like GPS, they can get things delivered to their doorstep seamlessly.
Flexible delivery:
People need not have to worry about the delivery part as the Instacart clone app provides flexible delivery options for the customers. With this feature, customers need not have to worry about the delivery being made in their absence and can reschedule it according to their convenience.
How to decide on the target audience:
Satisfying the user requirements should be the ultimate goal of any business to sustain in the market irrespective of the niche. In order to stay one step ahead of your competitors, research your target audience, and integrate user-centric features into your app. Here are the primary stakeholders in this business; optimize your platform to meet their requirements.
Customers - One who orders groceries for their daily needs.
Sellers - They are store owners who sell products to customers
Delivery executive - Picks up the package from supermarkets and delivers it to the customers’ location.
How important is the unique value proposition:
The unique value proposition is the exclusive offerings that make your app stand apart from the competition. Here are some areas where you can establish your unique selling proposition in the mainstream market with a robust Instacart clone script.
Delivery services:
People will always love customization options as it helps them to have control over the application. Provide your customers with multiple delivery options to choose from to enhance their overall experience with the platform.
Flexible cancellation policy:
Devise a flexible cancellation policy for your platform to improve the usability of your app in real-world scenarios. Ensure that your customers are well informed about the procedure.
In a nutshell:
With a sudden surge in the number of grocery delivery orders placed by customers, you will have numerous business opportunities. Join hands with a professional Instacart clone app development company to place your strong foot into this lucrative market.
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